The Artist’s Eye

The Artist’s Eye was a selling exhibition in Germany in association with Sotheby’s celebrating the Twentieth Centuries most successful artists and photographers. We were tasked with creating an identity for the show which included billboards, invites and flyers.

The creative solution was based around focusing on the artists themselves rather than their work, so we dug into the archives and used famous stark black and white photographs to tell the story.

The exhibition itself was a success, with most of the works involved selling for way above their original estimate.

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Identity Design That Means Business.